You cook it. I'll tell the world. Content strategy, photography, video and marketing for Sydney cafes and restaurants that want to fill more tables.
Why Plated
I spent 15 years as an editor and journalist at Yaffa Media, covering food and beverage, packaging and retail. I know this industry from the inside – the language, the trends, the stories that resonate with diners.
That's not something a generalist social media manager can offer. When I write your caption or shoot your dish, I bring genuine industry knowledge to every piece of content.
Won the NSW Premier's Multicultural Communications Award for Community Campaign of the Year – recognising an innovative marketing campaign that inspired social cohesion and community harmony.
What's included
From the first strategy session to the post that fills your Friday night – I handle it all so you can focus on the kitchen.
A plan tailored to your venue, your personality and your goals. Not a template – a real strategy built around what makes your place worth talking about.
On-site shoots that capture your food and atmosphere the way it deserves. Edited, on-brand, and ready to post. Reels, stories and static content included in Core and Full Service packages.
Captions, scheduling, hashtags, community management. Consistent posting across Instagram and Facebook so your venue stays top of mind.
Menu copy that matches your brand voice – whether that's relaxed neighbourhood cafe or elevated dining. Words that make people hungry before they arrive.
Clean, fast, mobile-friendly websites with contact forms, menus and booking links. Built to convert visitors into diners. Priced separately as one-off projects.
Working with a design team to sharpen your visual identity – logo, colour palette, typography. For venues that have grown beyond their original brand. Priced separately.
Pricing
No lock-in contracts. Cancel with 30 days notice. All prices in AUD.
For cafes just finding their feet online. Get a strategy and consistent presence without the overwhelm.
For established venues ready to grow. Strategy, content and professional photography in one package.
For venues that want to hand it all over. Complete content, video, website and brand management.
Website builds and brand refreshes are priced separately as one-off projects. Get in touch for a quote.
How it works
Simple, transparent, no jargon.
A free 30-minute call to understand your venue, your audience and what you want to achieve.
I build a content plan tailored to your venue – tone, platforms, cadence and visual style.
Photography, writing, editing. You approve before anything goes live.
Consistent posting, monthly reporting and ongoing strategy refinement.
What clients say
'In her first month, Alison Leader increased our combined Facebook and Instagram reach by 1,000% per week and the bookings have been flowing in. We love working with Alison, and are grateful for the energy she brings our team.'
— Lia Vollono, Co-owner, Arrivederci Restaurant, Kirrawee, SydneyWhether you're a brand-new cafe or an established restaurant that's never really nailed social media – I'd love to hear about your business.
No pitch. Just a conversation.